Using internal linking to improve your website’s SEO is a critical aspect of on-page SEO. This strategy helps users and search engines understand your website’s relationship to other pages on your site. By including relevant anchor text, internal links increase the chances that users will stay on your site longer and convert. When linking to other pages of your website, use descriptive anchor text to increase your SEO. Here are some ways you can maximize your internal linking strategy.
Putting a link at the end of each blog post or page is another way to increase your website’s visibility. This tactic is especially useful for bloggers because they can use them to point readers to other relevant pages. It also helps search engines understand your content better. Including your contact information in the footer, such as your phone number or email address, also provides context to your content. Lastly, make sure that your content is easily accessible. Using on-page SEO techniques to enhance your content will improve your search engine ranking and help your website gain more traffic.
Headings and sub-headings should be marked with H1 or H2 HTML tags. Search engines want to know exactly what the page contains. H1 tags are usually built-in on most CMS systems, but heavy themes may prevent you from using them. Use your primary keyword in the H1 tag to increase your chances of being indexed by search engines. These are some of the basic on-page SEO techniques you can implement on your website to improve your site’s visibility.