Why On Page SEO Is Important
Internal linking is important for on page SEO. Internal links help Google understand your site’s relationships with other pages. Extensive internal linking schemes reinforce context and depth of coverage. Plus, internal links improve the user experience by allowing people to discover more content on your website. To maximize on-page SEO, include relevant anchor text on all your internal links. Here are some techniques for effective internal linking:
Title tags and meta descriptions are critical parts of on-page SEO. Your title tag is the first thing search engines see when they come across your website, so it should be descriptive and contain relevant keywords. Meta descriptions are included within the title tag, which is located in the head section of a webpage and is the page’s title on a browser window. These two factors increase your website’s Click-Through-Rate, which is important for SEO.
Search engines look at both page titles and page descriptions to determine user satisfaction with your content. If they don’t meet the intent of the searcher, your content will appear at lower rankings. This may seem obvious, but it is important to note that these signals differ for different search engines. Depending on the keywords you’re targeting, the page may appear in the Google Shopping carousel. If your page is optimized for conversions, it will show up in the Google Shopping carousel. A page title will also emphasize the saleability of a product or service.
On-page SEO aims to make your content as relevant as possible for search engines. This is vital because without it, your site will not be able to rank high for the targeted keywords. Consequently, many companies hire SEO agencies for their website. This process alone is worth $79 billion a year! The benefits of on-page SEO are enormous: